Wybrane elementy komunikacji marketingowej w organizacji euro 2012 na przykładzie Gdańska
Selected elements of marketing communication in the organization of euro 2012 on the example of Gdansk

Summary/Abstract: The purpose of this article is to present the tools of marketing communication of local government as part of the organization of mass events of EURO 2012. City of Gdańsk is coorganizing this great event and the duties incumbent on him to prepare the infrastructure, but also to make contact with the participants of the event, mainly for promotional purposes and for purposes of security. The task of Gdańsk is not only to show and promote the city and the idea of the European Championships in football, but also has the opportunity to undertake extensive communication activities directed to the residents.

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