CSR szansą dla osób niepełnosprawnych
CSR a chance for disabled
Author(s): Magdalena MaciaszczykSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: CSR; managing the diversity; disability; employment; sustainable development
Summary/Abstract: The fact that disabled people don’t have an equal access to provided services or products offered does not simply mean that it is because of architectural barriers. Among others an inequality in the access to employment results in the lack of financial self-reliance. It is easy to notice that many employers are very unwilling to use knowledge or different experience of disabled persons in raising the competitiveness of the company by using the inspiration and introducing innovations that can result in the considerable section of loyal consumers. Polish enterprises are not entirely aware of assumptions of the CSR concept or managing diversity. That is why a stereotypical perceiving of disabled persons defines their position on the labor market and results in their financial fluency and psychological welfare. The paper throws some light on the situation of disabled people in the context of CSR.
Journal: Marketing i Zarządzanie
- Issue Year: 2014
- Issue No: 35
- Page Range: 159-167
- Page Count: 9
- Language: Polish