KONSUMENCI NIEPEŁNOSPRAWNI W OBLICZU WYBRANYCH TRENDÓW NOWEJ KONSUMPCJI W ŚWIETLE BADAŃ WŁASNYCH
DISABLED CONSUMERS FACING NEW CONSUMPTION TRENDS IN THE LIGHT OF OWN RESEARCH

Summary/Abstract: Consumer behaviors undergo constant changes that are caused by a number of consumption megatrends. Among these trends one can present servicization, globalization, ecologization, virtualization and prosumption. Physically disabled consumers, as all consumers, are affected by the postmodern influences and their system and hierarchy of values systematically evolves. The objective of the paper is presentation of main trends of changes and their impact on disabled consumers behavior.

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