ZACHOWANIA PROSUMPCYJNE I ETNOCENTRYCZNE KONSUMENTÓW NIEPEŁNOSPRAWNYCH - WYBRANE ZAGADNIENIA
PROSUMERISM AND ETHNOCENTRIC BEHAVIOR OF DISABLED CONSUMERS – SELECTED ISSUES

Summary/Abstract: Consumers' behaviors are a subject to constant transpositions. On the one side they are modeled by the constant development of teleinformatic technologies and dynamic changes observed on the market. On the other side the consumers' behaviors give a real boost and contribute to new transformations. The paper presents trends of physically disabled consumers' behaviors that appear or are increasing in the contemporary consumer society in the context of the tendency of digitization of social relations. The first phase of conducted research proved that disabled consumers more and more often demonstrated tendencies for prosumerism by expressing opinions and expectations via community portals, internet forums and web pages of producers. There is a good reason for choosing the group of disabled people as the subject of dissertations - it is a very numerous group, both in Poland, as well as in the world and this group is still not exhaustively described in the literature of the subject.

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