Orientacja międzynarodowa i strategie przedsiębiorstw usługowych na rynkach zagranicznych
International orientation and strategies of service companies in foreign markets

Summary/Abstract: The author elaborates on specification of international services turnover and on challenges for service companies whose ambition is entering foreign markets. The writer shows also motives of internationalization of service enterprises, on the basis of literature sources, variants of marketing orientations and marketing strategies in a foreign market corresponding to them. Moreover, main forms of Polish service companies’ presence in an international market have been described.

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