UMIĘDZYNARODOWIENIE KOMUNIKACJI UCZELNI W WIRTUALNEJ PRZESTRZENI
THE INTERNATIONALIZATION OF UNIVERSITY COMMUNICATIONS IN THE VIRTUAL SPACE
Author(s): Mirosława Pluta-OlearnikSubject(s): Economy, Education, Communication studies, Sociology, Theory of Communication, Higher Education , Management and complex organizations, Social Informatics, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: internationalization; university; communication; internet; website;
Summary/Abstract: Higher education institutions are organizations, which are liable at present to processes of the internationalization. Definition of features that characterize universities internationalization process requires the formulation of a number of detailed criteria of measurement. One of these measurements is the internationalization of communication, which can be viewed through the prism of the websites of the universities. The objective of the paper is to show principles of formulating websites as effective means of communication with the international environment and evaluation of the availability of websites of Polish universities in foreign languages. The paper is based on literature sources, statistical information and websites of economic universities.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 40
- Page Range: 171-181
- Page Count: 11
- Language: Polish
