Handel detaliczny na eurorynku – internacjonalizacja i koncentracja
Retail trade on Euro market – internationalization and concentration

Summary/Abstract: The author of the paper undertakes considerations on the subject of retail trade on the market of European Union. In the paper there are discussed issues related to the concept of internationalization as well as the forms of internationalization on the Euro market are presented. The paper covers also the problems of impact of the economic crisis in Europe on development of the retail and wholesale trade in the countries of European Union. Moreover the biggest trade companies in Europe and processes of trade concentrations in the individual countries of the European market are presented. Then problems of European own brands (store brands) used by trade enterprises are showed. There are introduced the share of Euro brands in sale in particular countries of the European Union and apprehension of trade marks by consumers in Europe. In the summary of the study there are contained the conclusions of the author

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