Białostocka Karta Miejska jako przykład innowacyjnego narzędzia zarządzania komunikacją miejską na terenie Białostockiego Obszaru Metropolitalnego
The Białystok Urban Card as an example of an innovative tool of management of public transport within the territory of the Białystok Metropolitan Area

Summary/Abstract: The Białystok Urban Card, which was introduced in July 2011, is an innovative tool which allowed for the increase of effectiveness and lowering of the costs of functioning of public transport within the territory of the Białystok Metropolitan Area. There was formulated a thesis that without the implementation of the urban card system, public transport in Białystok would be ineffective and expensive, as well as not adjusted to the needs of passengers. This article is to show the cost performance advantages that result from the electronization of public transport services in a medium size city, such as Białystok. During writing this article, there was used a research method consisting in the comparative analysis of gathered data as well as SWOT analysis, in order to show the strengths and weaknesses of the Białystok Urban Card System. Thanks to this system, it is possible to improve the effectiveness and lower the costs of functioning of public transport in Białystok and the neighbouring communes. Just the change of periodical paper tickets into electronic ones allowed for the lowering of the public transport costs by PLN 2 million annually.

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