Wpływ nowoczesnych technologii na rozwój
usług bankowych
The impact of modern technologies on the development
of banking services
Author(s): Agnieszka Zalewska-BochenkoSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: biometrics; mobile payments; Big Data; Internet of things
Summary/Abstract: Modern banking is based on advanced IT systems and uses modern equipment owned by customers. Applications are available, for example, for making contactless payments, biometric authorization, making business happenings automatically, without the involvement of a human − Internet of things, or collecting and processing customer information, which enables personalization of the offer − Big Data. The implementation of this type of a tool is gaining increasing interest in the banking industry as it allows them to achieve better customer relationships, provide personalized opportunities, and improve profitability of the business. The aim of the article is to present new opportunities offered by banks through the use of the latest information technology using the research method of the analysis of available data.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2017
- Issue No: 488
- Page Range: 274-283
- Page Count: 10
- Language: Polish