THE IMPACT OF THE LEADER’S IMAGE ON BUSINESS EFFICIENCY
THE IMPACT OF THE LEADER’S IMAGE ON BUSINESS EFFICIENCY

Summary/Abstract: In a business world where concurrency is so hard, each element that could develop the efficiency of the activity is important. One of these elements is the image of the leader. How should a leader be to influence the image of the firm before the clients? How can a good leader increase the profit by managing in a right way the employees? This paper wish to present which of characteristics does a leader need to make things work efficiently.

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