MANAGING THE QUALITY COMPONENTS OF HIGHER EDUCATION SERVICES
MANAGING THE QUALITY COMPONENTS OF HIGHER EDUCATION SERVICES

Summary/Abstract: Higher education is nothing but a set of services designed to meet the need of education. Global product - educational offer - is evaluated in its competitive environment in which it is formed and promotes, through the specific service quality benchmarks, resulting precisely from their main characteristics (e.g. intangibility, inseparability, perishability, variability). This paper aims to identify those components of the overall quality of educational services, in order to necessity to raise awareness of their knowledge and development of domain-specific quality standards and strategies for implementation, maintenance and continuous measurement of compliance with these standards.

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