Współpraca biznesu ze szkolnictwem na przykładzie firmy ZIEL-BRUK®
The business cooperation with education on the example of the ZIEL-BRUK® company

Summary/Abstract: Overlapping processes of changes in near and distant environment of enterprise, creating new concept of developing the enterprise and building its competitive position thanks to investments in human capital, R&D and innovations as well as the increase in the popularity of the concept of business administration orientated to the increase its goodwill was an inspiration to undertake the research included in the article. The work contains answers for the research questions: whether innovations created in or for the enterprise are necessary and affect its value understood as the market value, how to create innovations in the enterprise, how to measure the effectiveness of the R&D and innovative politics and what activities in the enterprise can be called the best practices in the range of R&D and innovative politics. Moreover in the article exactly these best practices done by the Lubusz construction industry enterprise ZIEL-BRUK® were shown. Purposes of this cooperation, sources of new ideas for creating the innovation in the enterprise were portrayed as well.

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