MODERN AND CLASSIC DIPLOMACY IN POLITICAL CRISIS COMMUNICATION MANAGEMENT
MODERN AND CLASSIC DIPLOMACY IN POLITICAL CRISIS COMMUNICATION MANAGEMENT

Summary/Abstract: The foreign communities, organizations and institutions in all forms exposed of the many challenges and crises, and appear in multiple images lead to accountability or prosecution from the affected a government or public, which affects negatively on their images, nor the likelihood of crisis on public and private foreign institutions which accredited in a host country and one of these institutions are a diplomatic missions accredited to it. It is incumbent upon practitioners diplomatic many skills to deal with the crisis and prepare necessary measures to create a good atmosphere and positive communication to deal with their secretions, and enhance its reputation and maintain a mental image, through the perspective of modern diplomacy in the crisis communication. Most researchers believe that theories and practices of modern diplomacy can change the classic diplomacy to modern diplomacy and help it to shift from being just a tool of foreign policy in the recruitment and planning to the basic functions of management for the purpose of building long-term relationships with the host country. So an example the unmasking of a spy who passed on internal documents of the German foreign intelligence service (BND) to the CIA for money has led to unusually sharp attacks by German politicians in the United States because the last still use classic diplomacy.

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