Комуникираща архитектура: Аспекти на зрителското тълкуване на посланията
Communicative Architecture: Aspects of Viewers’ Interpretation of the Messages in Bulgaria

Summary/Abstract: The text analyses the results of an empirical fieldwork survey, which seeks to display how contemporary city dwellers in Bulgaria perceive and interpret the communicative messages of architectural works. It is a pilot survey, based on Charles Osgood’s method of the so-called semantic differential, which is applied here for the first time as an instrument in the field of architecture. In terms of its content, ensuring initial orientation and a general ‘mapping’ of the problematics is among the major contributions of the survey. Evaluation profiles of a series of significant architectural works were made. A comparative analysis was made of the evaluations of professional and unprofessional viewers of different categories of buildings. Methodically, a research approach and tools devised for the purpose were tested. Recommendations are provided for improving the methods when conducting further surveys in the same thematic field.

• Details
• Contents