Pharmaceutical products marketing. Case study: Grozescu pharmacy Cover Image

MARKETINGUL PRODUSELOR FARMACEUTICE. STUDIU DE CAZ: FARMACIA GROZESCU
Pharmaceutical products marketing. Case study: Grozescu pharmacy

Author(s): Dorina Ardelean, Daniela Popa
Subject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: pharmaceutical marketing; seek people; supplier; consumer.

Summary/Abstract: In the paper the issue of pharmaceutical marketing and the events that happened on the pharmaceutical market in Romania during the last year are treated. The essence of pharmaceutical marketing consists in the complex exchanges of goods and pharmaceutical services between interested parts: seek people, doctors, pharmacists, health units and intermidiars.

  • Issue Year: 19/2009
  • Issue No: 1
  • Page Range: 66-75
  • Page Count: 10
  • Language: Romanian
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