PROMOCJA ZASOBÓW KOLEJOWYCH PRZEWOZÓW PASAŻERSKICH NA PRZYKŁADZIE INWESTYCJI W RAMACH PROGRAMU OPERACYJNEGO INFRASTRUKTURA I ŚRODOWISKO
PROMOTION OF RESOURCES OF RAIL PASSENGER TRANSPORT ON THE EXAMPLE OF INVESTMENT WITHIN THE FRAMEWORK OF OPERATIONAL PROGRAMME INFRASTRUCTURE AND ENVIRONMENT
Author(s): Grażyna RosaSubject(s): Economy, National Economy, Energy and Environmental Studies, Sociology, Social development, Welfare services, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: passenger transport; rail; promotion; investment; operational programme;
Summary/Abstract: The paper characterizes the promotional campaign of resources of passenger rail transport on the example of the new railway rolling stock, which was purchased under the Operational Programme Infrastructure and Environment by Lubuskie and Zachodniopomorskie voivodeships. The new railway rolling stock is an essential resource for railway companies, improving the quality of delivered services and therefore more efficient competition for customers. The Promotional and informational campaign, directed primarily to the inhabitants of Lubuskie and Zachodniopomorskie voivodeships was carried from October 1st 2014 to March 31st 2015.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 40
- Page Range: 71-82
- Page Count: 12
- Language: Polish