Klienci i pracownicy jako beneficjenci działań CSR w sektorze bankowym w Polsce
Customers and employees as recipients of CSR activities in the banking sector in Poland

Summary/Abstract: One of the shots at the Corporate Social Responsibility (CSR) focuses on the relationship with the company’s stakeholders. In the case of banking activities, a particularly important role is played by relationships with customers and employees. The aim of the article is the analysis of CSR activities undertaken by selected banks in Poland in relation to these stakeholder groups. The hypothesis of this article is that customers and employees are the key stakeholder groups to which actions of banks are directed within the framework of CSR strategy. The article presents the theoretical introduction followed by the analysis of range of activities in the CSR area declared by the banking companies, based on the published by these companies materials. Review of source documents allows for the confirmation of the hypothesis, while there is no certainty to what extent declared CSR actions are implemented.

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