ORIENTACJA NA RYZYKO W PROCESIE PODEJMOWANIA DECYZJI STRATEGICZNYCH
RISK ORIENTATION IN STRATEGIC DECISION MAKING PROCESS
Author(s): Elżbieta Urbanowska-SojkinContributor(s): Joanna Śmiecińska (Translator)
Subject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: strategic decisions; decision making accuracy; elements of risk orientation;
Summary/Abstract: Among the numerous causes of success or failure of companies relatively little attention is paid by researchers and practitioners to strategic decision making. Determining the companies’ aims and strategies through complex and dynamic operating conditions encourages demotivating attitude with respect to anticipating adverse effects as well as seeking developmental opportunities. The aim of the article is to determine the elements of risk orientation whose application in strategic management by strategists boosts the accuracy of decision making.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2015
- Issue No: 39/4
- Page Range: 303-320
- Page Count: 18
- Language: Polish
