Ewolucyjne modele CSR – przegląd koncepcji rozwoju społecznej odpowiedzialności biznesu
Evolutionary stage models of CSR – theory review

Summary/Abstract: Over the past 40 years there have been multiple definitions of CSR being developed and one could observe an evolution of models describing how CSR should be practiced and improved. The analysis of different evolutionary CSR concepts leads to the conclusion that there are a lot of contradictions between different CSR stage models. The goal of this article is to review a theory of the evolutionary CSR models. As a result of critical literature analysis a models typology was proposed. The evolutionary models were divided into (1) CSR models oriented on moral value realisation and (2) CSR models oriented on economic value creation. In the former the company progresses through the model by becoming more altruistic and morally oriented. In the latter the company improves its CSR by acting more effectively and profesionally, which leads to a higher added value for all the stakeholders. A synthesis of the two groups was also sought.

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