Rynek żywnościowy jako element kształtujący atrakcyjność i tożsamość turystyczną małopolski
CATERING SERVICE MARKET AS AN ELEMENT ENHANCING THE TOURIST ATTRACTIVENESS AND IDENTITY OF LESSER POLAND PROVINCE

Summary/Abstract: Provision of food has been attributed a major role on the tourist market, and the cost of food has consistently remained at the top of tourist expenditure. While becoming consumers on the tourist services market, the travelers satisfy their needs in various establishments, buy food on their own, purchase regional products to supply their household pantries. Over the past decade, owing to the increasing popularity of regional and traditional products, tourism focused on sampling food products and enhancing culinary experience. The food items and culinary traditions of Lesser Poland are distinctive due to their character. The region offers numerous tasty regional and traditional products. The tourists can frequent restaurants recommended by the Michelin guidebook, and take part in numerous attractive culinary festivals. The visitors of Lesser Poland can roam more and more popular food trails which enhance the attractiveness of the region and its identity.

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