Rola i paradygmaty rozwoju międzynardowych korporacji hotelowych na rynku polskim
Role and development paradigms of international hotel corporations on the Polish market

Summary/Abstract: After WWII, owing to the sudden increase in demand for lodging, the hotel industry underwent a transformation. There was an increased concentration on that market, and hotel corporations increasingly grew in importance. Due to their large capital assets, network structure and deployment of highly qualified staff, hotel industry took the lead in innovation on the market, reaching a competitive advantage. Following 1989, Poland noted more and more extensive onset of international corporations on its market. As a result of their expansion, the structure of Polish hotel market has been undergoing rapid changes. The activity of large corporations brings both beneficial changes as well as some threats. This paper is poised to identify the regularities in the development of international hotel corporations in Poland, and it is based on the analysis of various reports focused on the hotel industry, the results of the author’s own research and reflections.

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