Open innovation jako przykład czynnika stymulującego e-commerce wśród polskiego sektora MSP
Open Innovation as an Example of a Factor Stimulating E-Commerce among SMEs in Poland

Summary/Abstract: In e-commerce, which is characterized by high competitiveness, cooperation with other organizations allows for synergies. The e-commerce sector uses open innovation to attract new customers, increase their reach and profits. The study suggests that companies in the e-commerce sector which adopt the concept of “open innovation” achieve benefits (including knowledge about competitors as well as customer feedback about products), which points to the need of popularizing e the concept among small and mediumsized enterprises (SMEs).Applying this concept becomes a key element of the strategy for operators in the sector of e-commerce, because the environment is the most important source of knowledge that enables them to expand and further their development. The purpose of this article is to show the relationship between the „openness” of small and medium-sized enterprises towards the environment and the development of e-commerce in Poland.

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