Структурно-семантический анализ заголовков в российской молодежной прессе
A structure-semantic analysis of headlines in the Russian youth press

Summary/Abstract: The article is dedicated to headlines in Russian magazines aimed at teenagers. The author observes that headlines, with their pragmatic function, are a means of gaining readers. Being so telling and expressive, headlines resemble advertising catch-phrases, which only adds to their effectiveness. In order to attract young readers, headlines are glamorised by word plays as well as original or modified quotes, titles, phraseological units, proverbs, anglicisms and slang. Apart from new means of expression, typical methods of composing headlines are used as a way of updating their form and content.

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