Retoryczny wymiar językowej grzeczności. Na przykładzie form adresatywnych w komunikowaniu społecznym
Rhetorical dimension of linguistic politeness. On the example of addressative forms in social communication

Summary/Abstract: The aim of this paper is to analyse the rhetorical effi ciency of addressative forms applied in asymmetric (distance) relations. Particular attention is paid to assessing the form Mr./Ms. + first name, which has been spreading for around twenty years now. Its occurrence is associated with the process of Americanisation of Polish politeness manners. Persuasive suitability and unsuitability of the indicated addressative forms is discussed on the example of the following circles: commerce and services, higher education institutions, lawyers, medical staff, state and legislative authorities, television.

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