GENDER STEREOTYPES IN ADVERTISING
GENDER STEREOTYPES IN ADVERTISING
Author(s): Diana PopovaSubject(s): Social Sciences
Published by: Бургаски свободен университет
Keywords: Gender; advertising; stereotypes; identities.
Summary/Abstract: The paper examines some gender stereotypes in advertising which reflect the traditional views of the two genders. Addressed are certain common gender stereotypes across the world. The main thrust of the paper is the power of (gender) advertising.
Journal: Годишник на Бургаски свободен университет
- Issue Year: XXIII/2010
- Issue No: 1
- Page Range: 55-59
- Page Count: 4
- Language: English
