Reklama piwa w świetle wybranych regulacji prawnych i opinii konsumentów
Beer Advertising in the Light of Selected Legal Regulations and Consumers’ Opinions

Summary/Abstract: An aim of considerations is to assess beer advertisements in the light of consumers’ opinions as well as in the context of selected legal regulations. Advertising affects both consumers’ choices and perception of specific beer brands. It may affect an increased consumption of this alcoholic beverage, particularly among youths. That is why so important is existence of legal regulations and, at the same time, consumer education in this respect. The article is a literature review.

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