Internet podstawowym narzędziem innowacyjności przedsiębiorstw i administracji
Internet as an Instrument of Administration and Companies’ Innovative Activity

Summary/Abstract: Nowadays global economy passes through the period of intense modifications thatcan be characterized with continuing globalization, service economy, technologicaldevelopment, progress in computer science and telecommunication, increasing competitionbetween companies, regions, countries and even people. In the economy whereknowledge becomes a crucial factor, used information and communication technologyincreases its value as well. Those mentioned technologies intensify process of sharingknowledge as the source of knowledge. Information technologies are considered to bethe condition of modernity growth and competitiveness of the economy, they also supportdevelopment of countries’ intellectual potential and citizens’ skills, because theyare an instrument of efficient usage of knowledge and information.As an information technologies we understand technology of: gathering, collecting,storing, processing and sharing information through up-to-date technology tools.Such technology is the Internet, which affects the change of communication methodsbetween people, labor and enterprises’ activities.Internet as a new medium of communication creates convenient space for exchangeof different messages among business partners. This is also a place where companyimages and identities are created, marketing activities, selling products and servicestake place, as well as making payments and establishing contacts with clients.Thesis made in this article states that in years 2014–2020 the Internet will be thebasis for innovative businesses and administrations.

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