Hierarchy of Motives for Savings Cover Image

Hierarchia motywów oszczędzania
Hierarchy of Motives for Savings

Author(s): Sylwester Białowąs
Subject(s): Economic development, Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: fractional experiment; direct marketing effectiveness;

Summary/Abstract: In the economic literature, one can find many studies concerning motives for savings. Publications containing an empirical material usually originate on the basis of quantitative research; fewer publications refer to qualitative research. In his article, the author discussed findings of both types of research. An aim of considerations is to separate, based on the review of literature, the motives for saving, to arrange their hierarchy and to survey the contexts of their occurrence. The empirical materials were two quantitative research surveys carried out among households as well as qualitative research carried out among students and employees. The aims were being fulfilled by way of critical review of the literature (establishment of a coherent research proposal combining various approaches), own quantitative research (determination of the hierarchy of motives) as well as qualitative research (confirmation of motives occurrence, in-depth understanding thereof and the context).

  • Issue Year: 2/2014
  • Issue No: 1
  • Page Range: 197-209
  • Page Count: 13
  • Language: Polish