Naujųjų Medijų Vartotojo / Kūrėjo Moralinė Atsakomybė : Paparacių Atvejis
Moral Responsibility of New Media Consumer / Creator: Paparazzi Case

Summary/Abstract: The paper deals with the paparazzi phenomenon in the context of the entertainment industry as the new media field, which is full of fundamental ethical problems. The industry of the paparazzi is analysed in respect to the moral responsibility of the new media consumer / creator. It is argued that because the media consumer / creator has the ability to dispose of unlimited virtual identities in the internet space, it is difficult to define the moral responsibility and moral landmarks for specific actions. Therefore it is necessary to establish common rules which would be able: 1) to provide common standards of morality which could define media consumer’s / creator’s actions; 2) to suggest a clear values-model as an alternative of the chaos of moral models in the internet; 3) to contribute to a solution of many current problems in the field of media ethics.

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