DZIECI W XXI WIEKU – WYNIKI BADAŃ NAD ROLĄ I ZNACZENIEM DZIECKA W PROCESACH DECYZYJNYCH GOSPODARSTW DOMOWYCH
CHILDREN IN THE XXI CENTURY – RESEARCH RESULTS ON THE ROLE AND SIGNIFICANCE OF CHILDREN IN DECISION-MAKING PROCESSES OF HOUSEHOLDS

Summary/Abstract: In the twenty-first century also children as the youngest members of society and at the same time consumers have contact with the flow of consumerism. They follow communication-transaction processes based on technological innovations and therefore become today a very attractive business potential. The purpose of the research undertaken in the discussion paper is to determine the role of the child of twenty-first century in household decision-making processes. The object of the study were young consumers − children aged 7-12 years. The research method applied was a questionnaire survey. This material results in the implications indicating the growing importance of informative and technologically educated native “Infochildren” of digitization era as a super clients that create both social and economic future.

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