Formy aktywności sfery biznesu w komunikacji marketingowej z wykorzystaniem mediów społecznościowych na przykładzie Lenovo Polska
The Activity of Companies on Social Networks in Terms of Their Use to Promote Your Brand, Product, Services on the Example of Lenovo Poland

Summary/Abstract: Social media have also found applications in the business world, becoming one of the more effective channels of marketing communications. In the era of digitalization and virtualization ubiquitous contacts, portals such as Facebook, Tweeter, or Goldenline, as well as YouTube successfully mediate the interaction with the client company. Article aims to identify the place of social media in marketing communications. Next is presented a definition of social media, their types and functions. The final part of the article presents data relating to the activity of companies on social networks in terms of their use to promote your brand, product, services on the example of Lenovo Poland.

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