Usługi a wartość poszerzona dla klienta na przykładzie rynku wyposażenia i dekoracji wnętrz
Services and Added Value to the Customer on the Example of the Market for Furnishings and Interior Decoration

Summary/Abstract: The issue of the paper refers to the current area of research connected with the competitive advantage of enterprises and value for the customer based on the resources and relations. The purpose of the paper is to identify the importance of services in building customer value and the advantage of an enterprise in a competitive market. The sources of information are research results published in scientific journals, case studies and statistical information. The results of the diagnosis were used to indicate the desired directions of further empirical research. The analyzed cases of furniture companies are practical and can be used for benchmarking analyzes

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