Zachowania młodych konsumentów i seniorów na rynku śywności ekologicznej
Behaviour of young consumers and seniors on organic food market

Summary/Abstract: The main objective of this study was to determine conditions of young consumers and seniors behavior on organic food market, among the inhabitants of the north-eastern Poland. Declarations of respondents indicate an increasing interest, knowledge and commitment of the respondents in the natural environment protection. It is however conditioned by the age. Respondents indicate that the most important attribute of organic food is its way of production, which gives the food health benefits and health care for themselves and their families is the main motive of this group to purchase organic food. Consumers do not reach for the products of organic farming because of the limited number of places to purchase and too high prices.

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