Determinanty wyboru placówki handlu detalicznego śywnością w ujęciu dynamicznym
Determinants of choices between the retail places with food products – a dynamic approach
Author(s): Piotr CyrekSubject(s): Business Economy / Management, Financial Markets
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The results of the research that in a dynamic way describe purchasing preferences of clients buying food products were discussed in the study. There was presented a rank of the features of retail places that efficiently influence clients and determine their choice of place of purchase. It was verified if differentiation of clients’ preferences was higher between the specified classifying groups or between the periods.
Journal: Marketing i Zarządzanie
- Issue Year: 2012
- Issue No: 24
- Page Range: 11-21
- Page Count: 11
- Language: Polish