Teoria cyklu życia produktu w kontekście marketingu politycznego
The product life cycle theory in the context of political marketing

Summary/Abstract: Political product as well as the traditional one, owns certain length of life which consists of different cycles with different marketing activities. This article presents the characteristic features of Product Life Cycle (PLC) in the context of political marketing including the confrontation of PLC theory with political marketplace. According to this, one may verify the marketing actions that should be performed in modern market oriented political organizations on the different life cycle phases.

• Details
• Contents