Pandemia COVID-19 a specyfika organizacji oraz działań sztabu wyborczego w zakresie prowadzenia marketingowej kampanii wyborczej
The idiosyncrasy of the election staff organization during political campaigning throughout COVID-19 pandemic

Author(s): Marek Sempach
Subject(s): Politics / Political Sciences, Governance, Electoral systems, Health and medicine and law
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: political campaigning; pandemic COVID-19; election staff; political marketing; political organization management
Summary/Abstract: Modern political campaigns become close to those initiated on business marketplace mostly in terms of organizational structure and its key instruments. This article is an attempt to verify appropriate sequence of activities made by election staff and its peerless campaign management in order to gain competitive advantage on political marketplace. Special attention will be put on pandemic COVID-19 period to verify its impact on features of marketing activities. Essential data for reaching the goal has been taken by literature overview and Anglo-Saxon marketplace observation. As the result of this the description has been performed and conclusions for effective campaigning have been drawn. Appropriate sequence of activities, funds, campaign staff organization and relevant management by campaign chief contribute to increase the enchantment and gain the advantage on election race.

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