Kluczowe determinanty rozwoju koncepcji marketingu politycznego
Key Determinants of Political Marketing Concept Development

Summary/Abstract: The purpose of the paper is to provide the general overview on the issue of Political Marketing development. An author tries to present the key elements which have molded the concept of usage of the classic marketing tools on political marketplace. With insights and elements taken from diversified disciplines like Marketing, Economics and Political Science, the article covers the breakthrough aspects of modern marketing development. The usage of marketing on political marketplace is therefore a compilation of many various processes and instruments, so political marketing itself must not be treated as the part of marketing concept but a set of other disciplines.

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