Prototyp „wzorcowego” wizerunku współczesnej zorientowanej rynkowo partii politycznej
The Prototype of “Model” Image of the Modern MarketOriented Political Party

Summary/Abstract: This paper deals with the image of a modern market-oriented political party. It shows the components that affect the perception of the party as well as marketing activities for its image attractiveness upgrade. A key part of the article is to analyze the market oriented party activities in the area marketing communication, which implementation can contribute to favorable advantage in political image struggle.

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