Pozycjonowanie a siła marki na podstawie rankingu marek Polskich
Positioning and the strength of the brand based on the ranking of Polish brands

Summary/Abstract: The article discusses the brand positioning and analyzes the selected categories connected with the strength of the brand. The aim of the paper is an analysis of the market transformation of Polish brands, the analysis of rankings in various categories, evaluating the causes of changes in the market. The results of the studies come from the ranking of the most valuable Polish brands.

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