Targi turystyczne jako narzędzie promocji miasta na przykładzie Giżycka
The importance of travel fair in city marketing on the example Giżycko

Summary/Abstract: Urban space is treated by marketing activities as a whole, co-created by different entities, whose common goal is to increase the revenues of the city and its inhabitants. Fair, as a promotional tool are primarily relevant information – promotions and are directed primarily to potential buyers. The primary objective of the fair is to present their products in a manner distinguishing them against others. City preparing a range of tourist attractions, economic and social needs to the inform the external market. Trade fairs, shows, presentations and exhibitions are becoming an important marketing weapon in attracting tourists.

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