Znaczenie lojalności i narzędzia jej kreowania w niszowych instytucjach kulturalnych (na przykładzie kin studyjnych)
The importance of loyalty and the creation of instruments in niche cultural institutions (for example the studio cinemas)

Summary/Abstract: Market competition forces companies to build loyalty to their customers. This enables the implementation of the model, which involves first identifying value for the customer, then provide him with the sources of that value, satisfaction survey, and finally motivate buyers to customer loyalty. Customer loyalty should be particularly interested in the studio cinemas that want to survive in the marketplace of culture. They appreciate the importance of its regular viewers, and although it is still too rarely control their satisfaction, it seek to implement an effective customer loyalty programs who attach to the institution.

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