Uwarunkowania zmian zachowań konsumentów na rynku żywności
Determinants of changes in consumer behaviour on the food market

Summary/Abstract: The main purpose of the study was to identify and analyze consumer behaviors on the food market. The direct questioning method was employed within the research process, using a standardized questionnaire form. As the results of the study indicate the main place of most of the food purchases are small neighborhood shops and supermarkets. In most cases the purchase is made based on one’s experience whereas the mass media is considered as a quite unreliable source of information. The respondents are willing to switch to other brands of food products when being offered a product of higher health values or of better quality.

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