ICT as a Tool Facilitating Communication between Operators of Public Transportation and their Environment Cover Image

ICT jako narzędzie ułatwiające komunikację organizatorów transportu publicznego z otoczeniem
ICT as a Tool Facilitating Communication between Operators of Public Transportation and their Environment

Author(s): Joanna Kos-Łabędowicz
Subject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: public transport; social media; ICT; urban transport; public transport operators; communication

Summary/Abstract: Widespread application of internet and ICT, along with steadily increasing number of their potential applications, change the modern economy to a great degree, influencing entities on all levels and in all areas. This concerns the area of public transportation operators and their environment - especially passengers. The objective of the article is to present a review of modern ICT ‒ based solutions used by public transportation operators to communicate with their environment. The research was performed based on five Polish public transportation operators chosen on the basis of the size of their cities of operation.

  • Issue Year: 45/2016
  • Issue No: 4
  • Page Range: 159-169
  • Page Count: 11
  • Language: Polish