Дигитални рефлексии върху банковата организация
Digital Reflections on the Banking Organization

Summary/Abstract: Under the influence of digital technology, towards the original business territories of banks there advance aggressive competitors, offering financial services in a totally different context. Highly worried by this invasion, the governing bodies of the safety vaults − naturally inert with regard to innovation − are forced to undertake radical organizational changes, which would guarantee fast „conductivity” and effective realization of their client-centred strategy for „digital travel”. For that purpose there needs to be „constructed” a „more elegant” organization structure with competent bodies and teams, which will „translate” digital innovations to each business sector. In parallel with that, the transition to the „new normal” imposes the need for digitization of processes in key areas, where customers will receive „customized” services of high functionality and human touch.

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