Edukacja finansowa jako przejaw społecznej odpowiedzialności banków
Financial education as a display of social responsibility of banking institution

Summary/Abstract: Banks are organisations actively involved in corporate social responsibility (CSR). Due to their knowledge and ability to shareit, financial education is a particularly important element of their social responsibility. However, in practice, it can be realised invarious ways – directed towards different recipients, realised via different tools, conducted continuously or on an ad hoc basis,targeted at various goals. Therefore, a question arises: Is financial education a part of CSR (concerning banks) at all? If so, howshould it be implemented to be effective; should it be viewed as a tool facilitating customers’ acquisition? The aim of the articleis to present financial education implemented by banks, define its place in CSR. In particular, we analyse related activities undertakenby the Japanese bank Mizuho. Because of its comprehensive and strategic conduct of financial education within CSR, whileclearly distinguishing and separating it from business education, this bank constitutes an example of good practice. The paperincludes desk research study involving analysis of subject literature on the topics of social responsibility in business, banking,financial education, marketing, and the analysis of source materials from websites of selected organizations and Mizuho Bank.Proper planning and effective implementation of financial education activities requires it to be included in the overall bank’s CSRstrategy and encompass people at all life stages. It is necessary to define the specificity of individual groups of recipients, specifytype and level of knowledge they need, and adapt the educational tools.

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