Strategies and Structure of the Family Economic Group Casa Ley
Strategies and Structure of the Family Economic Group Casa Ley

Summary/Abstract: Objective: Analyze of the characteristics and competitive strategies, dimension and structurethat allowed Casa Ley to become a family economic group. Methodology: The methods used: critical historical, analytical and descriptive. The followingapproaches were used: 1) regional, 2) historical and 3) corporate strategies and organizations.The regional approach considers that regional origin is an important factor in the economic andpolitical practices of Mexican entrepreneurs. The second gives more weight to the historicalorigin and the conditions of emergence to establish the final configuration, the prevailingeconomic and political practices and the patterns of development of the groups. The thirdapproach addresses the changing organizational structure of large modern corporations andtheir tendency to adopt more complex management structures and corporate morphologies Findings: The main result is the marketing strategies implemented by Casa Ley, such as: introductionof services that add value to the company, creation and diversification of formats,brand creation, centralization of distribution systems and consumption incentives, consolidatethe oligopoly structure of the trade sector. The comparative method is established to considerthose situations in which the common characteristics of companies are combined in historicalcircumstances that precede the formation of large companies or groups in Mexico. Value Added: It identifies the commercial strategies that have allowed the Mexican companyof the retail sector in Mexico to become a consolidated family economic group. Recommendations: The Casa Ley family economic group has been consolidated using successfulcommercial strategies, limiting its development by not using financial resources thatare available in the stock market. Considering the above, it is advisable to use this source offinancing available for the business sector.

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