The Decision-Making Process in the New Products Development of the Fishery Cooperative in the Community of Las Arenitas Eldorado, Sinaloa
The Decision-Making Process in the New Products Development of the Fishery Cooperative in the Community of Las Arenitas Eldorado, Sinaloa

Summary/Abstract: Objective: Design a decision-making model for the development of new products in the fishing cooperative societies of the community Las Arenitas, Eldorado, Sinaloa. Methodology: In accordance with the methodology used, it was classified as qualitative. A case study was carried out in the „Jose Luis Castro Verduzco” fishing cooperative located in Sinaloa,Mexico, where a series of open questions were applied to obtain the opinion of the managerand secretary about the decision making process.Findings: The lack of clarity in the role of the actors in the decision-making process and theirspecific steps when developing new products was identified. Knowledge about the use of toolsis limited, mainly due to the low levels of preparation of managers and members of the cooper-ative, as well as the lack of knowledge of the processes for the development of new products.Value Added: The study allowed identifying the need for design a method that guides themanager and members of the fishing cooperative in the community of Las Arenitas Eldorado,Sinaloa, towards activities that generate added value in primary products and reduce uncer-tainty in the decision-making process for the development of new products caused by changesin the needs of the consumer market.Value Added: The study allowed identifying the need for design a method that guides themanager and members of the fishing cooperative in the community of Las Arenitas Eldorado,Sinaloa, towards activities that generate added value in primary products and reduce uncer-tainty in the decision-making process for the development of new products caused by changesin the needs of the consumer market.Recommendations: The use of a decision-making process is of vital importance for the admin-istration since it contributes to assess, analyze and control situations to choose the best optionfor the company. Within this project the fishing cooperative has a lot of growth potential, forthis reason the implementation of methods such as: The ordered weighted averaging opera-tors OWA or multicriteria analysis for decision making in the development of new products.

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