Effectiveness of Conventional and Non-standard Promotional Measures on the Computer Games Market
Effectiveness of Conventional and Non-standard Promotional Measures on the Computer Games Market

Summary/Abstract: The article is focused on issues of international aspect of activities in the fieldof sports marketing. The paper presents various approaches towards defining sports marketingactivities in the context of dynamic changes and global market environment. Theauthor also attempts to answer the question to what extent the international scale of marketenvironment determines new phenomena in sports marketing. The article presentsresearch desk research based on secondary sources and on the method of participantobservation, employed by a practitioner of sport in the person of the article`s author. Thecarried out research confirmed the proposed thesis on the significant impact of internationalisationof marketing activities on communicational solutions in sports marketing.

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