Wykorzystanie techniki lifestreamingu w storytellingu na przykładzie promocji atrakcji turystycznej
Lifestreaming in Storytelling on the Example of Advertising Local Places of Interest

Summary/Abstract: Creating engaging and valuable narratives is a big challenge in marketing, promotionand communication as well as a great development opportunity. With a well-thought-out, constructed and realized story, significant branding, persuasion, education, engagement,and loyalty goals can be achieved. Many contemporary brands use storytellingto bring the brand or offer ideas closer together, and to create cohesive and interestingcharacters as brand heroes. This article aims to analyze the potential of lifestreaming in theprocess of narrative building. The theoretical considerations in this area have been enrichedby the practical analysis of the process of building a simple narrative using the lifestreamingtechnique to promote the tourist attraction in the form of a miniature park SabatKrajno.

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