Wymiar familijny semiotyki motywów roślinnych
Family Aspects in Semiotics of Plantal Themes
Author(s): Michał TurniakSubject(s): Social Sciences
Published by: Społeczna Akademia Nauk
Keywords: semiotics; plantal symbols; family business promotion
Summary/Abstract: : Marketing and promotion of family business are very specific and very important topica, because their branding process is bounded not only with the reputation of a company and its products, but also with a visage and reputation of a family itself. Family companies in their marketing communication should therefore try to stress their uniqueness by appropriate maruniqueness by appropriate mar by appropriate marappropriate mar marketing tools. Among such marketing tools suitable for family business communication there are numerous symbols that have very strict family meaning. The main goal of this paper is to present the result of a content analysis conducted on plantal symbols with division of their meaning on general meaning and direct family references.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 16/2015
- Issue No: 7.3
- Page Range: 161-176
- Page Count: 16
- Language: Polish